Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.
As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.
Even here in Germany, some store like Müller are also supporting the campaign by information posters and giving out pink ribbon to women customers. I would say that i proudly displayed my pink ribbon as show of support.
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