I love reporting on new brands, but I am truly honored to be writing about a label that was created by a lifelong friend. Feltraiger (pronounced FEL-TRAY-GER) was launched a year ago by my good friend Daniel Feldman. Since our time spent together in the 4th grade, I have seen Dan succeed in the music industry as the lead singer of several bands, dabble in photography, writing, film and most recently designing. And just like all of the conquests that came before, Dan executes his new line with the precision and care that only someone with immense passion can.
If the Jack Germain girl had a boyfriend, it would be Feltraiger- and it's not hard to see why. Slim cut plaid button downs and organic cotton t-shirts are just the tip of the iceberg when it comes to this small well tailored collection. Several of the t-shirts are hand distressed and have that worn out appeal that we love and bare witty logos like "smoke cigarettes". And if shirtless tattooed guys are your thing, well they have that too. My favorite piece from the collection though is the Ivan, an olive colored canvas jacket with buttery caramel accents throughout. I would say that this is the type of thing you would want to steal from your boyfriend, but come to think about it, you may want to steal it all.
PHOTOGRAPHER: JONATHAN FELDMAN
MODEL: MARC KALMAN
STYLIST: BETSY KENNEY
PHOTO/STYLING ASSISTANT: ADAM FELDMAN
TO LEARN MORE ABOUT FELTRAIGER AND TO PURCHASE THE FALL 2010 COLLECTION GO TO WWW.FELTRAIGER.COM
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